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Veste a Luta/ Nike & Corinthians/ 2024
[Campaing]
Corinthians. A club, formed by the working class, that has fought the elite since its very birth.
One of the first in the world to have black players in its ranks — players who changed the game forever. Today, many football fans seem to have forgotten that. To launch Corinthians' new all-black jersey, we made sure to remind them: the sport you all love is a sport that owes everything to black people.
- Credits
ECD/ Rodrigo Jatene
Creative Direction/ Alexandre Giampaolli & Humberto Cunha
Art Direction/ Thiago Victoriano
Writing/ Pedro Balle
Graphic Design/ Djavan Amorim
Photography/ Lucas Cordeiro
Production/ Kaus Films
Fonts
Futura ND for Nike/ Neufville Digital
Helvetica Neue/ Linotype
Next Work
Pt/ Eng