BudMag/ Budweiser/ 2023/
[Branded Content]


            Information
Budweiser is not just in the beer business – it’s also in the printing business: its packaging is spread across the globe, reaching 1.8 billion people every year. This same Budweiser is the brand that gives underground artists the stage they deserve. Now, Bud is using its distribution power to reshape the publishing industry.
Meet Bud Mag: the monthly music magazine printed on Budweiser beer packaging, fully dedicated to emerging artists, featuring Nath, Kapo, Benú, and Sai. The first edition of the magazine had a print run of 100,000 copies and was distributed throughout Colombia
  •               Credits
Agency/ Wieden + Kennedy SP and NY
ECD/ Felipe Ribeiro
Creative Direction/ Alexandre Giampaolli & Humberto Cunha
Creative Team/ Leandro Beraldo & Gustavo Moraes
Graphic Design/ Djavan Amorim

              Fonts
Budweiser Serif/ Colophon
Budweiser Script/ Budweiser
Times New Roman/ Monotype
Helvetica Neue/ Linotype

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